Overview
- ProSiebenSat.1 and ZDF officially confirmed a deal on Tuesday to embed selected ZDF on‑demand content on Joyn, with the service scheduled to go live in the fourth quarter of 2026.
- The agreement uses embedding so ZDF streams will play inside the Joyn environment, but audience traffic will be attributed to ZDF through AGF measurement and ZDF retains rights to its productions.
- The contract resolves last year’s dispute when ProSiebenSat.1 briefly embedded ARD and ZDF mediatheks without consent and faced legal pushback from public broadcasters.
- ARD has not joined the deal, leaving ZDF to proceed alone while ProSiebenSat.1 expects cross‑discovery and commercial benefits from hosting public‑broadcaster content.
- Platform distribution is expanding at the same time, with 1&1 integrating the Joyn app into its 1&1 TV interface, a move that broadens access and could shift how viewers find public and private shows.