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Zara Tindall’s Floral Anna Mason Dress Sells Out at Royal Ascot

Her Provence-inspired Heloise midi dress sold out within hours, highlighting her trendsetting status at this year’s event

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Overview

  • Zara Tindall attended the second day at Ascot Racecourse wearing Anna Mason’s Heloise midi dress, which features a Provence-inspired floral print and gentle puff sleeves.
  • The just-under-£1,000 cotton dress flew off virtual shelves soon after she stepped into the Royal Enclosure, underscoring her influence on high-street demand.
  • She completed her look with Emmy London’s Rebecca suede pumps, rose gold Bulgari sunglasses and a pastel pink Bee Smith headband.
  • Tindall has maintained a consistent Royal Ascot styling formula by pairing structured, feminine silhouettes with tone-on-tone accessories.
  • Princess Anne, Prince William and Queen Camilla were also present on day two, with the Princess Royal rewearing an orange skirt suit first debuted in 1987.