Overview
- Multiple UK outlets, citing The Sun, report that McDermott will appear on an upcoming episode to advise candidates on social media.
- The reported task asks contestants to design pet products and launch a campaign aimed at UK retailers.
- A source quoted by The Sun said producers sought her input because of her sizable online audience.
- McDermott has around two million Instagram followers and has shifted from Love Island to BBC documentaries and a 2023 Strictly run.
- Journalists say the BBC and McDermott’s representatives have been asked for comment, with the booking still unconfirmed.