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Zara Launches £30 Perfume Inspired by Princess Kate's Wedding Scent

The new Fleur D’Oranger fragrance, created by Jo Malone CBE, offers an affordable alternative to the £118 Jo Malone London Orange Blossom Cologne.

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Overview

  • Zara's Fleur D’Oranger Eau de Parfum is part of its Emotions collection, developed in collaboration with Jo Malone CBE.
  • The £29.99 perfume is described as a near-identical alternative to Princess Kate's favorite Jo Malone London Orange Blossom Cologne, priced at £118 for 100ml.
  • Kate Middleton reportedly chose the Orange Blossom scent as her signature fragrance for her 2011 wedding at Westminster Abbey, enhancing its cultural cachet.
  • Fleur D’Oranger features floral and citrus notes, including orange blossom, neroli, and ylang-ylang, mirroring the luxury original.
  • Jo Malone CBE expressed enthusiasm for the partnership with Zara, highlighting the blend of creativity and accessibility in the collection.