Overview

• In her split test of two identical clips differing only by outfit, the tank-top version drew about 30,500 views on Instagram versus roughly 23,700 for the covered-top clip.
• On X, the tank-top post reached around 9,000 views compared with about 4,400 for the other version, while on YouTube it trailed at approximately 6,200 versus 6,800.
• Dar summarized the results as up to a 28% lift on Instagram, a doubling on X, and a reduction on YouTube.
• News18, Free Press Journal, and Times Now amplified the LinkedIn post this week, framing the numbers as evidence of platform-specific promotion rules.
• Commenters questioned sample size and upload order and raised gendered attention dynamics, as Dar stressed the findings are preliminary and need more testing.