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Zara Celebrates 50 Years with Creative Campaigns and Sustainability Milestones

The global fashion brand marks its anniversary with a Steven Meisel-directed film, a renovated flagship store, and progress toward climate neutrality.

Overview

  • Zara commemorates its 50th anniversary with a film by Steven Meisel featuring 50 top models singing Donna Summer's 'I Feel Love.'
  • The original Zara store in A Coruña has been renovated, featuring an exhibition of limited-edition pieces and a boutique showcasing five decades of fashion publications.
  • Marta Ortega, chair of Inditex, visited the revamped store, highlighting the brand's emphasis on creativity and innovation.
  • In 2024, Zara achieved 73% usage of recycled, organic, and preferred materials as part of its sustainability goals, aiming for climate neutrality by 2040.
  • The brand continues to leverage its fast-fashion model, combining real-time trend analysis and agile production to adapt to customer preferences globally.