Overview
- The kickoff event at the Palacio de la Encarnación drew about 300 attendees and featured noted voices such as Ibán Yarza, Daniel Jordà, Guillermo Moscoso and Elisabete Ferreira.
- Caja Rural de Zamora is promoting the project, with Madrid Fusión and Vocento Gastronomía organizing and support from the regional government, the city and the provincial council.
- Backers say the goal is to make the province a national and international reference for quality bread and flour and to raise the standing of flour on par with oil or wine.
- Zamora highlights its unique Spanish flour quality mark, the Harina Tradicional Zamorana, and its milling heritage as foundations for the push.
- Plans include staging Pan Fest in 2027 as an international bread championship, scheduled to complement Fromago’s alternating calendar and envisioned to activate streets and public squares.