Zalando to Acquire Rival About You in €1.1 Billion Deal

The acquisition aims to strengthen Zalando's position in the European online fashion market and enhance its B2B capabilities.

Zalando has announced plans to acquire Hamburg-based e-tailer About You for €6.50 per share, valuing the deal at €1.1 billion, pending regulatory approval.
Majority shareholders, including Otto Group and Heartland, have agreed to sell their stakes, representing around 73% of About You's share capital, with Zalando aiming for full ownership.
The acquisition is expected to generate €100 million in annual profit potential through synergies in logistics, payments, and marketing, while maintaining both brands as independent entities.
Zalando sees About You's B2B e-commerce platform, Scayle, as a key strategic addition to its ecosystem, complementing its own Zeos platform to serve multi-channel retail clients.
The deal reflects Zalando's strategy to expand its market share in Europe's €450 billion fashion sector, while addressing competition from fast-growing Chinese players like Temu and Shein.