Overview
- Customers flagged for unusually high return activity will first receive an email warning.
- If returns remain excessive, Zalando will restrict unspecified account functions before any suspension.
- In severe cases, ordering can be paused for up to a year while account access and returns remain available.
- The retailer says only a small share of users will be affected, citing a roughly 50% return rate and a 30-day return window.
- To curb returns, Zalando is adding richer product details, 360-degree views, videos and AR try-ons, and it says a virtual fitting room is planned.