Overview

• Zakynthos, Greece, topped the list of overtouristed destinations in Europe, with 150 overnight stays per resident in 2023, according to Which? Travel's analysis.
• Paris recorded the highest tourist density in Europe, with 418,280 tourists per square kilometre, straining infrastructure and services in its compact historical areas.
• Mallorca saw 51 million overnight stays in 2023, the most of any European destination, intensifying local concerns about sustainability and overcrowding.
• Anti-tourism protests erupted in Barcelona and the Balearic Islands during the 2024 peak season, reflecting growing local frustration with unchecked visitor numbers.
• The report suggests under-visited destinations like Murcia in Spain and Haapsalu in Estonia as sustainable travel alternatives for tourists seeking less crowded experiences.