Overview

• Nara publicly unveiled Alba Nueva on August 9–10, marking her debut in the beverage market after building ventures in cosmetics and apparel since 2019.
• The yerba mate is produced in Misiones using artisanal, smoke-free methods, naturally aged for 12 months and cultivated without pesticides.
• It comes in two blends—traditional, featuring medium leaf and a persistent finish, and suave, with a coarser grind and milder bitterness—to suit diverse palates.
• Alongside 500g packs, Alba Nueva offers a 10-pack bundle priced at ARS 34,000 to appeal to regular mate drinkers.
• Nara is leveraging her 8.2 million Instagram followers and recent appearances in Uruguay to showcase Alba Nueva’s ritual and sustainable ethos.