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Z Fold7 U.S. Sales Up 50% as Samsung Sees Ultra Owners Switch

Samsung increased production targets to keep pace with stronger-than-expected demand.

Overview

  • Samsung’s latest U.S. update says the Galaxy Z Fold7 is outpacing the Fold6 over a comparable post‑launch window.
  • Nearly 30% of Fold7 buyers previously used Galaxy S Ultra models, signaling notable cannibalization within Samsung’s lineup.
  • Samsung reports the Galaxy Z Flip7 is bringing new users into the Galaxy ecosystem at a record rate versus prior Flip generations.
  • To meet demand, Samsung produced 430,000 Fold7 units in August and planned 260,000 for September, up from earlier 320,000 and 200,000 targets.
  • The company presents the current momentum as reinforcing its push toward a foldable‑first strategy through 2026.