Overview

• An official farewell post on the brand’s Instagram outlined a wind‑down, saying items will remain available through fall and into early winter 2025.
• Hain Celestial previously confirmed the shutdown in social media replies, saying the move follows a portfolio focus for long‑term growth.
• A customer service representative told callers items will not be restocked this year and advised that remaining inventory may still be on shelves, underscoring mixed timing signals.
• The company has not issued a formal press release, the website remains active, and Hain directed shoppers to other portfolio products despite offering no other meat‑free brands.
• The quiet disclosure drew widespread backlash from longtime customers worried about losing an affordable staple; the Vancouver‑founded label dates to 1985 and was acquired by Hain in 2001.