Overview

• Yungblud’s new venue celebrated its debut on August 7 with street performances, a fashion show and a headline set on London’s Denmark Street, known as Tin Pan Alley.
• The two-level space includes a ground-floor clothing store derived from Yungblud’s tour stage wear and a basement events area designed for gigs, poetry nights, film screenings and tarot readings.
• Creative director Elle Shoel and project director Evie Mundy led the design, drawing inspiration from Vivienne Westwood, Malcolm McLaren and Andy Warhol’s Factory.
• Following its launch, Beautifully Romanticised Accidentally Traumatized is rolling out year-round community-focused events to foster in-person connections among fans and creatives.
• The venue serves as a prototype for a global network of community clubs focused on preserving Denmark Street’s musical heritage.