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Yum China Targets 30,000 Stores by 2030, With 20,000 as Soon as Next Year

The company plans to penetrate lower-tier cities using flexible formats under a hybrid ownership model.

Overview

  • The company expects to finish 2025 near 17,000 outlets, reach roughly 20,000 in 2026, and expand 76% to 30,000 by 2030.
  • Management said growth will focus on lower-tier mainland cities using adaptable store designs to match local demand in a tougher consumer market.
  • A hybrid mix of equity-owned and franchised locations is intended to accelerate rollout and deepen market penetration.
  • Yum China set interim goals to exceed 25,000 stores by 2028, target higher margins, and return about $1.5 billion annually to investors through 2026 before shifting to roughly 100% of free cash flow from 2027.
  • Brand plans include KFC surpassing 17,000 stores and Pizza Hut topping 6,000 by 2028, supported by AI tools in operations and new supply-chain park investments.