Overview

• The government of Yucatán and Integradora de Destinos México confirmed coordination among Sefotur, Seder and SETY for the inaugural expo from October 23 to 25 at Centro de Convenciones Siglo XXI.
• The three-day program will feature a commercial exhibition area, 12 keynote conferences, one-on-one meetings and experiential field tours for sector professionals.
• Organizers expect about 1,000 specialized attendees—700 of whom are international—to engage in around 3,000 business meetings averaging US$30,000 per transaction.
• The event aligns with the Renacimiento Maya 2024–2030 development plan and federal tourism strategies to drive technology transfer and diversify Yucatán’s agro-industry value chain.
• Local tourism stakeholders forecast occupancy of 300 hotel rooms per night during the expo, underscoring Mérida’s expanding capacity as a meetings destination.