Overview

• Governor Joaquín Díaz Mena led the installation of the Consejo Promotor de Inversiones y Fortalecimiento Empresarial and presented the “Invest in Yucatán” brand to attract capital and generate better-paid jobs.
• The new brand is positioned as the state’s investor-facing identity to project Yucatán on the global stage.
• The advisory body includes prominent business figures alongside federal, state and academic representatives, with Díaz Mena serving as honorary president.
• Díaz Mena said the council will advise on major industrial projects, infrastructure decisions and Renacimiento Maya policy, while federal officials described it as a two-way channel to identify opportunities and barriers for investment.
• Citing weak baselines—$147.8 million in 2024 FDI, a 1.6% share of national GDP and a July 2025 average daily wage of 525 pesos—authorities pointed to upgrades in the Port of Progreso, Tren Maya freight, natural gas access and energy infrastructure as key draws for higher-value projects.