Overview
- YSL launched the Skin Affair Soft Glow Cushion Foundation with a Sephora-exclusive release on Friday and wider retailer availability scheduled to follow the next day.
- The formula is described by the brand as serum-infused and contains squalane and polyglutamic acid to provide up to 24 hours of hydration and to help minimize the look of pores.
- The product uses traditional Korean cushion technology with a built-in blender sponge for tap-on application and comes in a quilted compact; a pearly-pink silicone case is offered as a gift-with-purchase in select stores.
- Early press reviews praise the lightweight, buildable medium coverage and soft-glow finish but note practical points such as cleaning the sponge applicator and that oily or acne-prone skin may need priming despite the noncomedogenic claim.
- YSL is offering the cushion in 31 shades and is positioning the launch as a travel-friendly, on-the-go luxury item supported by a global campaign starring Dua Lipa, which could broaden cushion foundation use beyond K-beauty audiences.