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Yps Marks 50 Years With Limited Double Issue on German Newsstands

The anniversary package targets nostalgic adults with a throwback format that replaces the famed sea monkeys.

Overview

  • The commemorative release lands on September 4, 2025 as double issue No. 1284 and is positioned as a collectible rather than a full relaunch.
  • A 180‑page companion volume titled "50 Jahre Yps – Das Buch. Ohne Gimmick" arrives alongside to chart the magazine’s history and development.
  • The classic Urzeit‑Krebse are absent from the pack‑in, which this time is a magnetic "Entscheidungs‑Finder" darts‑style toy.
  • Coverage notes the nostalgia pitch chiefly targets men who grew up with the magazine, reflecting its historically male readership.
  • Critics describe the revival as commodified memory as Egmont pushes tie‑ins such as "Yps Urzeitkrebszüchterfutter" and an almost sold‑out advent calendar, and observers see little chance of a regular weekly return.