Overview

• The 50th anniversary issue of Yps Magazine, numbered 1284, will have a print run of 80,000 copies.
• The special edition will target nostalgic adult readers who grew up with the magazine in the 1970s and 1980s.
• A new gimmick and an additional surprise item will accompany the commemorative issue, continuing the magazine's iconic tradition.
• Yps, launched in 1975, was the first German comic magazine to include toy-like 'gimmicks' in every issue, a concept now recognized in the Duden dictionary.
• After its initial success and a 2000 hiatus, Yps was successfully relaunched in 2012 with a focus on adult fans, cementing its cult status.