Overview

• Horacio Marín, YPF’s CEO, announced at a mid-August sector event that the company will sell the Vaca Muerta coverall and a new line of technical workwear through its Full stations.
• The authentic coverall incorporates safety technology that drives up production costs, leading YPF to plan lower-cost imitation versions for broader consumer access.
• This apparel rollout is part of a comprehensive Full station revamp that also features expanded gastronomy and regional product offerings aimed at boosting downstream margins.
• Public interest surged after President Javier Milei appeared in the YPF garment, turning industrial field wear into a consumer retail item.
• YPF has not yet confirmed a launch date for the workwear line across its Full network.