Overview
- YPF fully rolled out its AI-powered micropricing model on July 31, replacing uniform monthly hikes with small, real-time, region-specific adjustments.
- Early August updates under the new system included 1.5% hikes in Rosario and 0.48% in Mendoza on August 4, followed by about 1.3% in Santa Fe on August 5.
- The pricing scheme offers up to 6% off-peak discounts for payments via the YPF app and self-service refueling between midnight and 6 AM.
- YPF has stopped publicly announcing routine price changes unless international oil, biofuel or exchange-rate shifts justify significant adjustments.
- This dynamic strategy has pushed YPF’s market share above 60% while nafta súper now sells between ARS 1,253 and ARS 1,581 per liter depending on province.