Overview

• YPF scrapped its flat August fuel increase and fully rolled out its AI-driven micropricing model to adjust prices by region, time slot and demand across 170 corridors.
• Decree 522/2025 introduced a partial August fuel tax update that adds $6.95 per liter to the ICL and $0.42 to the IDC, with the remaining adjustment deferred to September.
• Shell and Axion passed on the tax-driven cost rise with roughly 1% to 1.5% price hikes at Rosario and La Plata outlets, and other retailers’ responses are still pending.
• The Real Time Intelligence Center ingests data on sales, traffic and consumption to fine-tune station-level rates in real time under the new pricing framework.
• YPF is evaluating expanding its nighttime discount from the current 3% base plus a 3% app and self-service bonus to as much as 9% to stimulate off-peak demand.