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YouTube's U.S. AI Age-Estimation Pilot Draws Protests Over Privacy and Bias

The pilot requires users flagged as minors to submit sensitive documents to regain full access, provoking criticism over data handling alongside algorithmic fairness concerns.

Overview

  • On August 13, YouTube initiated a limited U.S. rollout of an AI model that infers users’ ages using watch and search activity along with account longevity.
  • Accounts identified as under 18 automatically receive teen safety measures, including non-personalized ads, digital wellbeing tools and restrictions on age-restricted content.
  • Users misclassified as minors can appeal by providing a government ID, a selfie or a credit card to restore their full platform privileges.
  • More than 70,000 people signed a Change.org petition and several creators warn the system could curb their ad revenue and erode audience trust.
  • Privacy experts and researchers caution that the model’s data collection practices and potential demographic biases mirror wider industry concerns over automated age checks.