Overview

• U.S. average-minute audience totaled 16.2 million, with YouTube reporting an additional 1.1 million viewers outside the country for the Chiefs–Chargers game.
• The stream set a platform record for YouTube’s most concurrent live viewers and reached more than 230 countries and territories.
• Viewership was roughly in line with recent Monday Night Football averages and exceeded Peacock’s Brazil opener last year, though it trailed Netflix’s Christmas games.
• Nielsen’s measurement was a one-off approach outside its Big Data + Panel system, drawing criticism from competitors who say the results are not directly comparable.
• The São Paulo broadcast blended a traditional call with creator-led segments and co-streams featuring MrBeast, Deestroying, IShowSpeed and others.