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YouTube Updates Shorts View Metrics to Count Every Play and Replay

Starting March 31, 2025, YouTube Shorts views will be counted from the moment a video begins playing, aligning with TikTok and Instagram Reels standards.

  • YouTube announced a significant change to its Shorts view-counting system, effective March 31, 2025, where views will now register as soon as a video starts or replays.
  • The update aligns YouTube Shorts' metrics with those of TikTok and Instagram Reels, providing consistency across platforms for creators.
  • Creators will still have access to the original metric, renamed 'engaged views,' in YouTube Analytics for deeper insights into viewer engagement.
  • The change will not impact creators' earnings or YouTube Partner Program eligibility, which will remain tied to 'engaged views.'
  • YouTube implemented this change in response to creators' requests for more accurate metrics to showcase their content's reach and better inform their strategies.
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