Overview

• YouTube announced a significant change to its Shorts view-counting system, effective March 31, 2025, where views will now register as soon as a video starts or replays.
• The update aligns YouTube Shorts' metrics with those of TikTok and Instagram Reels, providing consistency across platforms for creators.
• Creators will still have access to the original metric, renamed 'engaged views,' in YouTube Analytics for deeper insights into viewer engagement.
• The change will not impact creators' earnings or YouTube Partner Program eligibility, which will remain tied to 'engaged views.'
• YouTube implemented this change in response to creators' requests for more accurate metrics to showcase their content's reach and better inform their strategies.