YouTube Unveils New AI Tools and Exclusive Ad Partnerships at Brandcast 2024

The platform highlights its massive reach, creator-driven content, and innovative ad formats during its annual event.

YouTube introduces 'Select Creator Takeovers' for brands to collaborate with top creators.
CEO Neal Mohan advocates for Emmy recognition for YouTube creators, citing their professional production quality.
New AI-powered ad formats and branded QR codes aim to enhance advertising effectiveness.
YouTube announces a deal to stream local WNBA games on YouTube TV.
NFL commissioner Roger Goodell praises YouTube's handling of NFL Sunday Ticket in its first year.