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YouTube Unveils Creator-Led Slate and TV-Style Features at Creator Premieres Showcase

Google frames creator programming as premium advertising inventory by pointing to Nielsen data showing YouTube’s lead in U.S. streaming.

Overview

  • YouTube staged its first Creator Premieres at New York’s Metrograph to introduce a curated slate spanning late-night, stand-up, documentary, kids and scripted programming with rollouts from November through spring 2026.
  • Trevor Noah’s 90-minute stand-up, The Lost SA Special, will debut in December on his official YouTube channel.
  • Spring 2026 launches include Julian Shapiro-Barnum’s live weekly late-night series Outside Tonight and Mark VinsGalápagos documentary Reef to Ridge on the Brave Wilderness channel.
  • Near-term releases include Cleo Abram’s Huge* If True episode on Nov. 15, Deestroying’s America vs London 1v1 on Nov. 30, Dhar Mann’s 7 Days of Christmas from Dec. 5–19, a new Royal Court episode from Brittany Broski this fall, and a Ms. Rachel episode in early 2026.
  • YouTube introduced a seasons-and-shows organizing feature to make episodic content easier to find and binge on TVs, while telling advertisers it leads U.S. streaming per Nielsen and citing Kantar data showing an 8% lift when pairing creator and brand ads.