Overview

• YouTube announced 'Peak Points,' an AI-driven feature using Google's Gemini model to place ads after moments of high viewer engagement, currently in pilot phase for rollout this year.
• An interactive shoppable product feed for connected TVs was launched, allowing viewers to browse and purchase products directly via QR codes or send-to-phone functionality.
• The platform extended its partnership with the NFL, securing exclusive global streaming rights for the league's first Friday game in São Paulo, Brazil, during the 2025-2026 season.
• YouTube introduced sponsorship packages for advertisers to align with major cultural events, including the Oscars, Emmys, Black Friday, and the PGA Championship.
• With TVs surpassing mobile as the primary viewing device, YouTube reinforced its dominance in connected-TV viewing, driving over 50 million monthly ad conversions in Q4 2024.