Overview
- YouTube published official U.S. lists covering trending topics, top creators, songs, Shorts and podcasts, and rolled out the first YouTube Recap for personal viewing summaries.
- MrBeast kept the No. 1 U.S. creator spot for a sixth straight year, with IShowSpeed’s 24/7 IRL streams and CoryxKenshin’s self‑published manga sales highlighted.
- User‑made Roblox experiences such as Grow a Garden and Steal a Brainrot emerged as major conversation drivers on the platform.
- Fan creativity turned outside properties into YouTube phenomena, with Squid Game and KPop Demon Hunters inspiring skits, challenges and HUNTR/X fancams.
- Creator‑amplified momentum helped Rosé and Bruno Mars’ “APT.” become the fastest K‑pop video to reach one billion YouTube views, surpassing “Gangnam Style,” while regional tallies spotlighted Canadian growth including a new North Vancouver studio and political searches around tariffs and Mark Carney.