Overview
- TelevisaUnivision launched an ad campaign saying YouTube TV plans to shift Univision from the base bundle to a Spanish-language add-on on September 30.
- The company characterizes the change as an “18% Hispanic Tax,” asserting it would add $15 per month to YouTube TV’s $82.99 base price.
- YouTube TV says TelevisaUnivision’s renewal demands are not supported by the networks’ performance and warns the channels could be removed if no agreement is reached by the deadline.
- TelevisaUnivision cites recent renewals with DirecTV and Hulu + Live TV that kept Univision in core packages to argue for mainstream placement.
- Viewers are reminded that TelevisaUnivision programming is available on the ViX streaming service and on free YouTube channels, though not as the linear feeds at issue.