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YouTube TV, NBCUniversal Face Blackout Threat as Carriage Deal Hits Sept. 30 Deadline

A pricing dispute now jeopardizes access for millions to NBCU channels, including flagship NFL, Big Ten and NBA broadcasts.

Overview

  • Hours before the deadline, a report from Puck relayed by Pro Football Talk said the sides remain far apart on a new agreement.
  • Roughly 9–10 million YouTube TV subscribers could lose NBC, Telemundo, Bravo, USA Network, MSNBC and CNBC, along with Sunday Night Football, Big Ten football, Premier League, WWE and newly returning NBA games.
  • NBCUniversal accuses Google of refusing the best rates and seeking preferential treatment, while Google says NBCU is demanding fees above Peacock’s consumer pricing and has offered subscribers a $10 credit if channels go dark for an extended period.
  • Negotiation details reported by Puck indicate YouTube TV sought to ingest Peacock programming as part of a deal, and analysts note YouTube TV pays over $10 per subscriber for NBCU channels as Peacock promotes $25-per-year offers.
  • On-screen warnings are running on YouTube TV, regional sports networks like NBC Sports Philadelphia could lose pre- and postgame coverage for local teams, and the standoff follows recent last-minute resolutions with Fox and Paramount.