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2mo ago

YouTube Tops U.S. TV Viewing in February with Record 11.6% Share

Streaming platforms collectively achieve 43.5% of total TV usage, as YouTube surpasses Disney and sees significant growth among older viewers.

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YouTube has grown in part thanks to older audiences.
Mickey and Pluto

Overview

  • YouTube claimed 11.6% of U.S. TV viewing in February 2025, its highest share to date, surpassing Disney's 10% share.
  • Streaming platforms collectively reached a record 43.5% share of total TV usage, outpacing both cable (23.2%) and broadcast (21.2%).
  • Older demographics drove YouTube's growth, with viewership among adults 65 and older nearly doubling over the past two years.
  • Fox rose to third place with an 8.3% share, fueled by the Super Bowl and increased Fox News Channel viewership, which accounted for 37% of its total TV usage.
  • Nielsen's data excludes YouTube viewing on computers and mobile devices, potentially underestimating the platform's total audience.