YouTube Tops Disney in TV Viewing for First Time

Nielsen reports YouTube accounted for 10.4% of TV usage in July, driven by increased viewership from children and teens.

YouTube surpassed Disney to become the most-watched media company in July 2024, according to Nielsen.
Children and teenagers on summer break contributed to nearly 30% of YouTube's viewership.
Disney's share dropped to 9.9% in July, though it still leads year-to-date with 11%.
NBCUniversal saw a significant increase due to the beginning of the Paris Olympics, reaching 9.5% of TV usage.
Overall TV usage grew 2.3% month-over-month, with streaming accounting for a record 41.4% of viewing.