Overview
- YouTube will stream the NFL Week 1 game between the Kansas City Chiefs and Los Angeles Chargers for free globally, excluding Canada and select regions.
- The game, held in São Paulo, Brazil, on September 5, will be YouTube’s first-ever live broadcast of a full NFL game.
- Interactive viewing features and content from creators will be central to YouTube’s presentation of the game, aiming to engage digital-native audiences.
- This initiative builds on YouTube’s multi-year partnership with the NFL, which includes hosting the NFL Sunday Ticket since 2023 and streaming the celebrity Super Bowl Flag Football game.
- The broadcast reflects the NFL’s broader strategy of leveraging streaming platforms to expand its international audience and engage younger fans.