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YouTube to Deploy AI-Powered Age Estimation in U.S. on August 13

The limited trial will be monitored for legal compliance, with attention to privacy and accuracy risks.

Overview

  • Starting August 13, YouTube’s pilot group in the U.S. will see ages inferred by an AI model analyzing search history, video categories and account longevity.
  • Accounts estimated under 18 will have personalized ads disabled, digital wellbeing tools activated and stricter content filters applied.
  • Users deemed minors erroneously can verify their age by submitting a government ID, uploading a selfie or linking a credit card.
  • YouTube has tested similar systems in other countries with reported high accuracy and plans close monitoring before expanding the feature.
  • Privacy and free-expression advocates warn that behavioral age checks could misclassify adults and expose sensitive user data.