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YouTube to Demonetize Mass-Produced and Repetitive Videos Starting July 15

The updated Partner Program rules establish clear definitions of inauthentic practices; manual reviews verify originality, ensuring only creator-driven videos earn revenue.

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YouTube is cracking down on low-effort and inauthentic videos.
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Overview

  • Effective July 15, YouTube will demonetize videos deemed mass-produced or repetitive, including those with untransformed third-party material, auto-generated narration or templated formats.
  • YouTube has published detailed guidelines outlining inauthentic content categories and begun notifying creators of the pending changes.
  • Monetization eligibility requirements remain at 1,000 subscribers with 4,000 public watch hours in 12 months or 10 million valid Shorts views in 90 days.
  • Channels that continue to upload low-value, automated content risk removal from the YouTube Partner Program after more rigorous originality reviews.
  • The crackdown follows the removal of over 9.5 million videos in late 2024 and aims to curb a surge in AI-driven, low-effort uploads.