Overview

• YouTube CEO Neal Mohan unveiled plans at Cannes Lions to integrate Google DeepMind’s Veo3 AI video generator into Shorts, allowing creators to produce photorealistic clips with synced audio from text prompts.
• Shorts has seen viewership surge by 186% over the past year, now averaging more than 200 billion daily views.
• Veo3 offers a major upgrade over the existing Dream Screen feature by generating short video segments of up to eight seconds with both visuals and sound.
• To guard against misuse such as deepfake creation, YouTube is partnering with Creative Artists Agency and select creators to develop tools that give public figures control over their likeness.
• More than a quarter of YouTube Partner Program members earn income from Shorts, underscoring the format’s growing role in creator monetization as YouTube competes with TikTok and Instagram Reels.