YouTube Threatens to Disable Video Playback for Viewers Using Ad Blockers

YouTube is testing a new pop-up notice warning viewers their ability to play videos will be blocked after three videos unless they disable their ad blocker or whitelist the YouTube website.
The test is currently only affecting a small number of YouTube users, though if effective YouTube may expand it globally.
YouTube says ad revenue is necessary to compensate creators and keep the platform free, though ad blockers threaten that model.
YouTube has previously tested increased ad loads and offers YouTube Premium, a subscription service removing ads.
The new test notifies viewers multiple times before blocking video playback, urging them to disable ad blockers or subscribe to YouTube Premium.