YouTube Tests Revamped Premium Lite Subscription with Limited Ads
The new Premium Lite plan is being tested in Australia, Germany, and Thailand, offering fewer ads at a lower cost than the full Premium subscription.
- YouTube's Premium Lite plan, which was discontinued in 2023, is being tested again with limited ads instead of being completely ad-free.
- The new version of Premium Lite is priced approximately half of the full Premium subscription, making it a more affordable option.
- Users in Australia, Germany, and Thailand are part of the test, with prices around $9 to $12 per month, depending on the platform.
- The plan does not include features like offline downloads, background play, or YouTube Music, which are available with the full Premium subscription.
- The testing comes amid YouTube's ongoing efforts to counteract ad blockers and increase revenue through subscription options.