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YouTube Tests Revamped Premium Lite Subscription with Limited Ads

The new Premium Lite plan is being tested in Australia, Germany, and Thailand, offering fewer ads at a lower cost than the full Premium subscription.

Overview

  • YouTube's Premium Lite plan, which was discontinued in 2023, is being tested again with limited ads instead of being completely ad-free.
  • The new version of Premium Lite is priced approximately half of the full Premium subscription, making it a more affordable option.
  • Users in Australia, Germany, and Thailand are part of the test, with prices around $9 to $12 per month, depending on the platform.
  • The plan does not include features like offline downloads, background play, or YouTube Music, which are available with the full Premium subscription.
  • The testing comes amid YouTube's ongoing efforts to counteract ad blockers and increase revenue through subscription options.