YouTube Tests Reducing Push Notifications for Inactive Subscribers

The experiment aims to address notification fatigue while maintaining creators' ability to reach engaged audiences.

YouTube is testing a system that limits push notifications for channels users subscribe to but no longer engage with.
Notifications from affected channels will still appear in the app's notification inbox but will not be sent as push alerts.
The test specifically targets users who have opted for 'All' notifications but frequently ignore them.
Creators have expressed concerns that the change could hinder their ability to effectively reach subscribers.
The experiment is currently limited to a small group of users, with no timeline for broader implementation.