YouTube Testing Cheaper 'Premium Lite' Subscription Tier
The new plan offers ad-free viewing for most videos but excludes YouTube Music and other Premium features.
- YouTube Premium Lite, a lower-cost subscription, is reportedly set to launch soon in the US, Australia, Germany, and Thailand.
- The plan removes ads from most videos but retains ads for music videos and excludes access to YouTube Music.
- Premium Lite will not include features like offline downloads, background playback, or original content available in the full Premium tier.
- Pricing is expected to be roughly half the cost of the full YouTube Premium subscription, estimated at around $7–$8 per month in the US.
- The new tier aims to attract users who primarily watch non-music video content and are deterred by the full Premium price.