YouTube Surpasses Expectations with $8.1 Billion in Q1 Ad Revenue, Up 21%

Alphabet's video platform outperforms Wall Street predictions, signaling robust growth in digital advertising.

YouTube's Q1 2024 ad revenue reached $8.1 billion, a 21% increase from the previous year, surpassing Wall Street's estimate of $7.7 billion.
Alphabet, YouTube's parent company, reported a total revenue of $80.5 billion and a net income increase of 57% to $23.6 billion.
The company announced its first cash dividend of $0.20 per share and authorized a $70 billion stock buyback program.
YouTube's growing influence is marked by a significant rise in content creation and the expansion of YouTube Shorts, which doubled its monetization rate over the past year.
Alphabet expects YouTube and Google Cloud to achieve a combined annual run rate of $100 billion by the end of 2024.