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YouTube Starts First-Wave Rollout of AI Likeness Detection for Creators

The first wave targets verified Partner Program creators to test detection tools before a global rollout in January 2026.

Overview

  • Eligible YouTube Partner Program creators received invitations and can review flagged items in a new Likeness tab, with especially concerning videos labeled High priority.
  • Creators can request removals under privacy rules, file copyright claims, or archive detected AI-generated uses of their image or voice.
  • Onboarding requires opt-in consent and identity verification via QR code, government ID, and a brief randomized selfie video.
  • Participants may opt out at any time, and YouTube will stop scanning for their likeness within 24 hours.
  • The first wave follows a CAA pilot and is reported to include more than 5,000 creators, with access planned for all monetized channels worldwide by January 2026.