Overview
- YouTube will integrate Google’s Veo3 AI video generator into Shorts later this summer, making full video and audio AI generation free to creators within the app.
- Shorts viewership has exploded to over 200 billion daily views, marking a 186% year-over-year rise and intensifying competition with TikTok and Instagram Reels.
- Existing AI tools such as Dream Screen and Auto Dubbing underpin the upgrade, with Auto Dubbing having processed over 20 million videos since its launch six months ago.
- YouTube reported that over one billion hours of content are watched daily on TV screens, with more than half of the platform’s top 100 channels now seeing TV as their primary viewing platform.
- YouTube is partnering with CAA and leading creators to develop tools that give high-profile users control over their AI-generated likeness on the platform.