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YouTube Sets 2026 Agenda: AI Shorts Using Creator Likenesses and a Push to Curb Low‑Quality AI Content

In his annual letter, CEO Neal Mohan casts AI as a creative aid, with commitments to stricter disclosure, improved likeness protection and new controls for kids’ viewing.

Overview

  • More than 1 million channels used YouTube’s AI creation tools on an average day in December, according to Mohan’s letter.
  • Creators will be able to generate Shorts using their own AI likeness sometime in 2026, with additional tools to make games from text prompts and to experiment with music.
  • YouTube says it is building on spam and clickbait defenses to reduce repetitive, low-quality AI content, while labeling AI-made videos, requiring disclosure for realistic synthetic media and removing harmful deepfakes.
  • The company is expanding likeness detection and upgrading Content ID to help creators manage unauthorized face and voice use, and it continues to back the proposed NO FAKES Act.
  • Shorts averages 200 billion daily views and will add image posts to the feed, while viewer AI features saw strong uptake in December with 20 million Ask users and over 6 million daily watching 10+ minutes of autodubbed videos; parents will also get a Shorts timer that can be set to zero.