Overview

• The collaboration marks YouTube’s 20th anniversary and its most extensive showcase at the Oct. 13–16 trade fair in Cannes.
• A branded YouTube Space hospitality venue will occupy a prominent position in the Palais des Festivals for the first time.
• YouTube EMEA VP Pedro Pina will deliver a headliner keynote in the Grand Auditorium on creator economy strategies.
• Daily YouTube-led workshops will cover audience engagement, monetization and content format innovations.
• MIPCOM has rebranded its Producers Hub as the MIP Creative Hub and will host the inaugural international BrandStorytelling summit on Oct. 13–14.