Overview
- YouTube will automatically upscale videos uploaded at 240p–720p to HD via AI-branded “Super Resolution,” with 4K upscaling planned later.
- Creators retain original files and can opt out of upscaling, while viewers can select the original resolution as Super Resolution versions are clearly labeled.
- Tagged shopping videos on TVs will display scannable QR codes that open product pages on phones, with tests underway for timed product highlights within videos.
- Thumbnail file limits jump from 2MB to 50MB to enable 4K images, and YouTube is testing larger video uploads with select creators for higher-fidelity originals.
- TV experience updates include immersive homepage previews and contextual search that prioritizes a channel’s own videos, with rollouts beginning as YouTube cites 35 billion shopping hours and a 45% annual rise in six-figure TV channels ahead of Alphabet’s Q3 report.