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YouTube Rolls Out Premium Lite in India at ₹89 a Month

The lower-cost tier targets price-sensitive users by offering ad-free viewing for most videos during a limited rollout.

Overview

  • YouTube says Premium Lite is piloting now in India with phased availability to all users in the coming weeks.
  • The plan removes ads on most videos but ads may still appear on music content, Shorts, and when searching or browsing.
  • Premium Lite excludes YouTube Music, background playback, and offline downloads, though it works across phones, laptops, and TVs.
  • Pricing is ₹89 per month versus ₹149 for full Premium in India, with other Premium options including family at ₹299, duo at ₹219, and annual at ₹1,490.
  • The Lite offering is also expanding to Japan and the Philippines as YouTube seeks to grow beyond its 125 million Premium and Music subscribers.