Overview

• The feature is live across 39 countries and applies to videos from channels with fewer than 500,000 subscribers.
• Viewers can hype up to three videos per week, awarding points that move videos up a new ranked leaderboard in the Explore tab.
• YouTube says each hype confers a larger visibility bonus to channels with fewer subscribers to favor emerging creators.
• Hyped videos display a badge, users can filter Home to show hyped content, and fans receive notifications and a monthly “hype star” badge.
• Creators get a Hype card and weekly recap in YouTube Studio, while YouTube tests paid hypes in Brazil and Turkey and develops niche leaderboards and sharing.